Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page.

In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how Robert from TransUnion can optimize the first four to six inches of the company’s landing page, including how to use the space currently devoted to a rotating slider.

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You might also like:
Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition
Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)
Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion

 

from MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas http://ift.tt/2g78HJC

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