Editor’s Note: This is the third step in last week’s post by Adam Lapp. Here’s Adam…
If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the concepts of friction, anxiety, and value proposition.
But how do you take those concepts and build an effective test plan so you can start increasing your bottom line?
To help you with that, our team of amazing designers (shout out to Lauren, Charlie, Leah, James, and Chelsea) designed this infographic for you. Hope you find it useful.
Share this Image On Your Site
<p><strong>Please include attribution to MarketingExperiments.com with this graphic.</strong></p>
<p><a href=’http://ift.tt/2bPwjiK src=’http://ift.tt/2c8xOXC; alt=’Harnessing Customer Motivation’ width=’768px’ border=’0′ /></a></p>
If you have any questions, please email me at Adam.Lapp@Meclabs.com. I would love to hear from you.
from MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas http://ift.tt/2bPbntJ